Brown Bazooka


Cereal Supports Immunity with Great Copy
Cereal Immunity

Kellogg's is under fire for claiming their cereals support immunity - packaging copy battle looms among cereal powerhouses.

Kellog’s recent cereal box copy talking about how their cereals support immunity in children, has drawn criticism and a requirement from the FDA to prove their claims. They’re basically saying that because it has some extra vitamins in it, it’s going to help your body defend itself against illness – playing off Swine Flu fears.

The basic idea here is that anything with any nutrients is going to support your immunity – but there’s nothing special about your cocoa krispies. Kellogg’s is saying they increased the values of vitamins A, C, D and E to 25%…up from 10%.

Kellogg’s isn’t saying that their cereal is a substitute for a flu vaccination -they’re just saying that their cereal, because of the vitamin content, helps your body’s immune system.

Kellogg’s has some clever copywriters and they just got the publicity to prove it. Now people doing bits on morning news shows are forced to say things like, “Well, yes, this cereal helps your immune system because it has all these vitamins in it…but it’s not going to completely protect you from getting sick.”

And that’s all Kellogg’s is saying in the first place. No parent is buying a box of cereal for their kid because they think it will protect their kid from getting sick. They will buy it because of the “extra” vitamin content.

Other things that support your immune system are – eating, sleeping, relaxation and exercise.



S & M Market – Greensboro, NC
October 29, 2009, 1:22 pm
Filed under: Marketing, North Carolina | Tags: , , , ,

I love to shop and one of my favorite places to shop is at the S&M Market in Greensboro, NC. Actually, to be honest, I’ve never set foot in the place but I’ve admired it from the street’s shoulder a number of times.

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It’s hard to see in the picture, but there is a chicken-wire fence that is the store’s first defense while it’s closed. The second defense? Some rather large German Shepherds that you can see if you really look at the picture.

What’s the story on this place? I’m not really sure, but I came across some interesting news about the S & M Market and some grenades…

I’d say that grenades make for some rather hardcore S & M, but what do I know? One thing I do know is that packs of cigarettes used to never be this expensive in N.C.

S & M Market

The S & M Market is located in Somerset Village in Greensboro, NC at 4204 N. Church St.



A Backward Glance

In Reidsville, NC there is a massive antique shop called “A Backward Glance” where the items change often – or so says the owner. But that doesn’t really matter, there is enough there to bring you back even if the antiques never changed. There’s so much that you could spend days digging around.

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There are two loaded floors and so many rooms. Everything is organized into categories. Upstairs there is a room devoted to glass bottles, Christmas, sports, toys, kitchen items, etc. Downstairs there are sections for books, tools, photography and video, hats, art, etc.

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Some of the stuff borderlines on antique and you’d probably have a better chance finding a lot of these things at garage sales than at the Antique Road Show. But, isn’t that the fun of it all? You can tell that a lot of this stuff has been on the same shelf, in the same spot for years, and you know it isn’t going anywhere. Who cares?

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Part of the pleasure of A Backward Glance is its owner; an antique man whose name escapes me while his image does not. He admittedly has no knowledge of antiques and doesn’t care to. He does, however, have the ability to tell you what he paid for every single item in his store – which is huge. All of the things in his store come from estate sales that he unloads, by himself, by the truckload. He says most stuff is bought up by antique dealers before it ever hits the floor which will make you wonder what all there could be if that didn’t happen.

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A Backward Glance is located at 212 Settle St. in downtown Reidsville, NC. If you’re ever in the area it is definitely worth the trip.



I’m Peeing Outside! But, I’m Inside?

Check out the Porch Potty at www.PorchPotty.com

This is a great potty training device and it’s perfect for latch-key dogs. I’m not sure how it works with older dogs that are already accustomed to certain potty habits. You can even get it with real grass (which my dogs would probably be into) and automated sprinklers.

Creative idea – perfect if you have a puppy that you’re trying to train. Or, if you just want a weird box that has fake grass. If you’re lazy and you hate taking your dog outside, you can train him/her to pee on this box. Or, if you’ve had a couple of beers and you want that “I’m peeing outside” feeling without going outside, the Porch Potty is perfect for you.



Sixteen Cottage Cheese Recipes
October 26, 2009, 12:35 pm
Filed under: Marketing | Tags: , ,
Sixteen Cottage Cheese Recipes

Sixteen Cottage Cheese Recipes

For those of you who are tired of eating cottage cheese by the spoonful, this book gives you 16 recipes, like “Coconut Cottage Loaf,” to turn your boring tub of cottage cheese into a curd jamboree.



Best Wishes Cake
October 24, 2009, 8:00 pm
Filed under: Healthy Living, Marketing, Pot Pie World | Tags: , , ,

My father, a resident of the ICU in Detroit’s VA hospital was the recipient of a lovely “Best Wishes Cake” on his 63rd birthday. The cake was also accompanied by two cups of ice cream, a balloon and a musical Three Stooges card the brought a tear from my father’s eye. He happens to be a big Three Stooges fan. I ate the ice cream, but the cake is in the freezer.

The Best Wishes Cake given to my father while he's in ICU by the lovely volunteers at Detroit's VA hospital.

The Best Wishes Cake given to my father while he's in ICU by the lovely volunteers at Detroit's VA hospital.



The Super G Market
October 24, 2009, 7:28 pm
Filed under: Marketing, North Carolina | Tags: , , , ,

In Greensboro, NC you’ll find the Super G Market located in FantaCity – a magical shopping center located at 4927 W. Market St. The Super G Market has a lot of strange products (strange to silly Americans like myself) shipped over from Japan, China and even Mexico!

Here is a sampling of the delight you’ll find at the Super G Market…

The black barley tea energy drink from Japan that makes you stand up out of your cube and say, "Hello Boss!"

The black barley tea energy drink from Japan that makes you stand up out of your cube and say, "Hello Boss!"

A large "Luxury Squid" that feels dry and not delicious.

A large "Luxury Squid" that feels dry and not delicious.

Mr. Squid - baked squid snacks in a convenient can.

Mr. Squid - baked squid snacks in a convenient can.

If you get bored with all the strange groceries at the Super G, then you can always venture to the back of the store where they’ve recently opened the Flea Market. When I was there, the flea market was fairly empty but I did buy a few records – George Carlin, The Cars, Heart, and the soundtrack for The Electric Horseman.

The shirt said "Army Girl" and I'm not sure what the hair said, but she sold me my records.

The shirt said "Army Girl" and I'm not sure what the hair said, but she sold me my records.

Great copy is the key to strong sales.

Great copy is the key to strong sales.

If you’re in the area, the Super G Market is worth dropping in on. There’s a bit of a fishy smell in the place that reminds me of the 6th grade when we dissected squid. Don’t let that shy you away.

I just have this craving for a pickled cucumber.

I just have this craving for a pickled cucumber.

The Super G Market is located in Greensboro, NC at 4927 W. Market St.