Brown Bazooka


Cereal Supports Immunity with Great Copy
Cereal Immunity

Kellogg's is under fire for claiming their cereals support immunity - packaging copy battle looms among cereal powerhouses.

Kellog’s recent cereal box copy talking about how their cereals support immunity in children, has drawn criticism and a requirement from the FDA to prove their claims. They’re basically saying that because it has some extra vitamins in it, it’s going to help your body defend itself against illness – playing off Swine Flu fears.

The basic idea here is that anything with any nutrients is going to support your immunity – but there’s nothing special about your cocoa krispies. Kellogg’s is saying they increased the values of vitamins A, C, D and E to 25%…up from 10%.

Kellogg’s isn’t saying that their cereal is a substitute for a flu vaccination -they’re just saying that their cereal, because of the vitamin content, helps your body’s immune system.

Kellogg’s has some clever copywriters and they just got the publicity to prove it. Now people doing bits on morning news shows are forced to say things like, “Well, yes, this cereal helps your immune system because it has all these vitamins in it…but it’s not going to completely protect you from getting sick.”

And that’s all Kellogg’s is saying in the first place. No parent is buying a box of cereal for their kid because they think it will protect their kid from getting sick. They will buy it because of the “extra” vitamin content.

Other things that support your immune system are – eating, sleeping, relaxation and exercise.



Mayberry Murder a Domestic Issue?

WXII News 12 is reporting suspicion that the shooting of four people in Mt. Airy this past weekend was related to a domestic dispute. The accused killer was picked up just beyond the Virginia border, which is only a handful of miles away from Mt. Airy, in a hotel.

Locally, they’ve called it a “mass murder” on the news, but I’m not sure that 4 people constitutes that label. When asked for comment, Matlock said, “I think it has to be more than eight people. So, nine or more.” Andy Griffith could not be reached for comment.

Right now, Marcos Gonzales is only a suspect, but you can rest assured that the men of Mt. Airy and Mayberry are on this one. It’d be interesting to see a remake of this show, or a spoof, where the residents deal with the influx of Hispanic immigrants. I’d be curious to see how that would go.



Oscar-Winning Dirty Dancing Banned in Schools

According to a story that I didn’t read on CNN.com, Dirty Dancing is now being banned in schools. If you ask me, it seems like this is too little, too late. Dirty Dancing was released more than 20 years ago when it won an Oscar for Best Cheesy Dance Movie Featuring Male Lead with Fancy Hair. That being said, I’m not sure what it’s doing in schools in the year 2009.